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01. Introduction to client
Keva Health was started by a team of business professionals with experience in academia, regulatory affairs, pharmaceutical industry and technology working both globally and in the US.
Keva Health’s digital platform creates personalized care experiences for patients through Artificial Intelligence. The platform helps with monitoring and improving the patients health outcomes by providing feedback and empowering the patient to manage his or her condition. With Keva Health Advisor, the patient and physician engagement are made easy through an EBT (evidence-based tool) which helps assist patients make the best decisions by allowing them to enter their symptoms and providing personalized care recommendations. Keva Health prides in reducing cost for the patient, providers and payers.
Keva Health also provides consulting services in HEOR, RWE and data analytics. Our consulting team works on generating Knowledge to help produce Evidence that brings Value for patients and allow for easy Access and reimbursement.
02. Project overview
Keva Health, a health care assistant creates personalized care experiences and reduces costs for asthma patients. It is a simple interface that engages patients. It helps patients to make the best decisions for themselves by entering their symptoms and receiving personalized care recommendations.
The intelligent support engine helps patients follow physician recommended guidelines. The recommendations are made based on the severity of the patient and live patient feedback. Their powerful artificial intelligence monitors and provides feedback on patient behavior. The platform provides powerful data analytics, real time insights via dashboards to optimize remote patient monitoring. In contrast to clinician call centers and traditional medical practices, with the Keva Health's medication monitoring services and continuous feedback system, it is possible to achieve consistent quality at a low cost.
03. My role & contribution
I and my colleague Aditi Gore worked on the project as a Sr. Product Designers.
The initial UX started with understanding the vision and mission of the client and the business propositions they have for the users. The next step was to understand the users and create persons through which we can find out, How the Keva app will become an integral part of users lifestyle.
04. Understanding medical condition
User Persona 01.
User Persona 02.
05. Identifying users
Keva Health Assistant is a consumer based product and in order to understand the user, questions were asked to gain an understanding.
How does the user monitor their health (asthma)?
What is the biggest problem that the users face being an asthma patient?
What age did the symptoms begin?
How did they react at the first symptoms?
How does it hamper their day-to-day activities?
What environmental factors cause the symptoms to increase?
What environmental factors act as a trigger?
Does anyone in the user's family have asthma?
Has asthma caused any other health conditions?
How often does the user need to visit the doctor regarding the condition?
Shown below are four Personas of the user, based on type - Environmental, Genetic and Occupational. From this pain and gain points were discovered which helped to improve their experience and map out the features as well.
06. Problem statement
Issue of cost Going to the doctor every time the patient is ill can become expensive.
Monitoring health Since asthma can be triggered at any time due to unforeseen situations, monitoring the symptoms and peak flow becomes difficult. Also, patients tend to miss doses of medicine and forget what medicines to take when.
Help anytime, anywhere Since asthma can be triggered anywhere, getting help at times can be difficult.
Monitoring Weather and air quality Asthma can easily be triggered due to changes in weather conditions, hence viewing the weather forecast for the day becomes very important.
07. Identifying design requirements
After detailing out the problem statement, the design requirements for the product were identified.
Clean & Easy to Understand Interface The goal of the app was to create an easy interface so that patients could record their information and receiving personalized care recommendations.
Creating an app which helps the patients to get help whenever required. This would help reduce severe cases
Since Asthma is a long term disease, via the app the patients can control, monitor and record their progress and symptoms. This would save a lot of trips to the ER and help cut costs.
08. Final Ui designs
Insights — by doctors
Today around 300 million people are suffering from asthma. In only 8 years this number is expected to rise to 400-450 million, increasing almost a 50%. However, less than 1% of the addressable target group is currently actively using asthma apps.
After Launch Insights
1000 K downloads in 2 years for Android users
4.9 Rating of the application on Play store.